SELECTED PROJECT EXPERIENCE

1 CITY ROADTRAVELODGE EC1

CITY ROAD, LONDON

A site designated for offices was repositioned around evidenced hotel demand, a committed operator and the careful integration of new accommodation behind a listed façade.

VALUE ADDED

Rocket Developments reframed the planning case around supply, demand and the benefits of bringing the site into active use.

Securing Travelodge before construction strengthened the commercial proposition and established a clear route to occupation.

394: Hotel rooms
35y: Operator lease
25,000: Sq ft retail

HOW VALUE WAS CREATED

When the office designation did not reflect demand, Rocket Developments assembled evidence comparing supply and demand across sectors.

The planning case explained why an occupied, rate-paying hotel offered a more credible outcome than an inactive office site.

Securing Travelodge before work began strengthened that alternative-use case.

CHANGE OF USE

Planning consent secured for hotel use.

OPERATOR SECURED

Travelodge committed before construction, giving a clear route to occupation.

35-YEAR LEASE

A 35-year operator lease.

01PROGRAMME & TEAM

Architect: Dexter Moren Associates
Grade II listed building with new-build accommodation

02COMMERCIAL DELIVERY

Travelodge pre-commitment agreed before work began
35-year lease
150,000 sq ft development; 25,000 sq ft retail

03SUSTAINABILITY

Original façade integrated with the new-build section

04PLACE & COMMUNITY

Retail accommodation engages the City Road frontage
Hotel accommodation supports visitors to the area